Yet Another E-Commerce Platform Launched in India. One of the biggest Indian television network NDTV launches its E-commerce platform Indianroots.com. The NDTV’s E-commerce website is right now in beta and will be launched officially by the end of next week. This online marketplace by NDTV group will features almost 300 brands and 80 designers in which three designers has been added already and others being added gradually. The E-commerce website has currently no cash on delivery option.

NDTV’s Indianroots.com has currently product for both men, women and in categories such as wraps, bags, work accessories as well as home and living items. Indianroots appears to be target overseas market, shipping product globally. It accept payment from credit card/debit card, net banking and also from paypal. Indianroots right now does not support cash on delivery.

According to the Rahul Narvekar, CEO of NDTV, The E-commerce platform has started very good business since its launch. It has received 4000 visitors and more than 100 orders with 40% of the orders from US customers. The average order of Indianroots is around 250$. The Indianroots has driven its first traffic from NDTV’s news blog. Indianroots.com now has more than 3000 fans on Facebook it shows people attraction towards NDTV’s Indianroots.

As, There are many E-commerce online marketplace in India like Flipcart, 99Labels, Myntra.com, Jabongword and more. Even Amozon too has launched its India marketplace as Amazon.in. But still, we can say It will give a strong competition to its competitor.